The classic premium Rouleur t-shirt has now been embroidered in the UK.

The iconic wordmark is embroidered onto a soft, 100% organic cotton t-shirt, for longevity and durability.

In a world where everything seems to keep getting faster, some things are worth taking time for. We believe Rouleur is one of those things, a considered look at cycling culture, appreciating stories and imagery that deserves attention from your mind, not just your eyeballs.

In our new capsule collection of caps, organic cotton t-shirts and bottles we have combined racing green, natural beige and pink.

Riding fast is optional.

Details

- Embroidered in the UK

- Produced from sustainably sourced cotton

- Printed with environmentally friendly inks

- Unisex fit